Tuesday, June 5, 2012

Bad Example #1

I'm going to try something new here and try to incorporate some graphic design-isms on this blog, since I hardly update it with any new work (I actually have a few things to post soon). I want to keep it active and maybe just post some random sign photos which I think are either pretty awesome or just pretty bad.

This first sign is a pretty bad example of graphic design:

Is it "Acts III Thrift Store" or "Tacts III Thrift Store"??
I'm sure it is the former, but the way the cross is placed makes it seem like it could be part of the name.

A few other no-no's include use of multiple fonts (general rule is that 2 contrasting fonts are great! but no more than that) and use of all caps (makes it harder to read).

This was actually not the WORST sign in that shopping center... there were some with tiny hard-to-read script fonts where you couldn't even read it even if you were up close. Others had hardly any contrast between background color and color of the words on the sign - so those were nearly impossible to read.

If you have a business with a storefront, It's important that you make sure your sign words/logo are large enough to easily read from the road, not use skinny script lettering for your logo, and use contrasting colors for legibility.